BITSAA and IPL: howzzat!
by Ashish Garg (’97 E&I)
One of BITSAA’s biggest wins this year has been its partnership with Rajasthan Royals. It speaks for the organisation’s weight and ability to forge deals and mobilise support for the best. Ashish Garg takes us through how it happened.
Cricket is India’s soul. Cricket is the fabric that binds us Indians together across constructs of languages, religions, foods and cultures.
With the entire country (and NRIs like me) in the grip of a cricket fever, BITSAA decided to jump into the fray.
Emerging Media, owners of the Jaipur IPL franchise Rajasthan Royals, announced a first of its kind global fan alliance by signing an exclusive relationship with BITSAA. This deal came to BITSAA through Dreamcricket.com (founded by BITSian Venu Palaparthi).
By the time I read the following email, my heart was pounding. IPL was the happening thing, and BITSAA was going to be a part of it; this was big!
“I want to introduce you to Pavan Kachibhatla. He is ex-IMG and is closely involved with IPL. He wanted to see if Rajasthan Royals can partner with BITSAA.
“The relationship will trigger contests and marketing incentives aimed at BITSians and alumni. A special box for BITSians and alumni in the stadium is an idea. And free tickets for BITSians too. I especially like the latter idea. It is worth trying out, especially for Jaipur and Delhi chapters.
“Time is short, but perhaps, next year, we can invite Rajasthan Royals to actually play some wing cricket? Now we’re talking!
Venu’s email hit my Blackberry on the 25th of April 2008.
Rajasthan Royals and BITSAA signed the partnership deal on the 29th of April 2008.
The BITSAA-RR deal was announced in a press release on the 30th of April. SP Kothari (BITSAA Chairman) announced to the world, “BITS Pilani alumni around the world are rooting for Rajasthan Royal’s victory in the IPL. Go Royals!”
Rajasthan Royals won the first IPL edition on June 1, 2008. ♦